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Small Business Webinar Series

We are here to help small businesses navigate these uncertain times. This series of webinars, sponsored by Guardian, is designed to provide you with support and guidance from professionals to help safeguard your business, your workers, and you and your family.


Upcoming webinars

Client Centered

Creating a supportive workplace: How to recognize, respond, and refer domestic and intimate partner abuse in the workplace

Wednesday, October 21, 2020, 12:00-1:00 pm ET

Since domestic and intimate partner abuse is prevalent in our society, you likely know someone at your workplace that is involved in an abusive relationship. Join us for a webinar presented by Lisa Wilson, Outreach Educator at Turning Point of Lehigh Valley, who specializes in prevention education and awareness programs and training in schools and the workplace.

Lisa will discuss:  

  • Creating a climate of change in the workplace where all employees are able to be supportive of someone that is going through a difficult time
  • How workplaces can develop policies, protocols, and trainings that respect the privacy of your company and the dignity of survivors
  • How we can change workplace norms of silence and isolation and work toward a workplace culture of support and resilience

Submit your questions when you register. Also, even if you can't attend the live event, register and you'll receive a link to the on-demand replay within hours of the webinar concluding. 

Register now
Client Centered

Planning for the Worst, Preparing for the Best: How having a buy-sell agreement can lead to an easier sale and better retirement

Wednesday, October 28, 2020, 12:00-1:00 pm ET

When it comes to business protection planning, the most important tool available to small business owners is a comprehensive and properly funded buy/sell agreement. But there are many misconceptions and unknowns around buy/sell agreements that can have unintended consequences. For example, many business owners don’t realize that how the funding is structured can have major tax and business sale ramifications.

Join us for a webinar with Neal Brincefield, Financial Advisor and Managing Partner of Consolidated Planning, Inc. and a Special Consultant to The Living Balance Sheet®, who will cover:  

  • The problems associated with most buy/sell agreement funding
  • How using a special purpose LLC can reduce taxes while also making your business easier to sell
  • How the life insurance purchased to fund a buy/sell agreement can be repurposed to increase income and lower taxes in retirement after you sell1

Submit your questions when you register. Also, even if you can't attend the live event, register and you'll receive a link to the on-demand replay within hours of the webinar concluding. 


¹Policy benefits are reduced by any outstanding loan or loan interest and/or withdrawals. Dividends, if any, are affected by policy loans and loan interest. Withdrawals above the cost basis may result in taxable ordinary income. If the policy lapses, or is surrendered, any outstanding loans considered gain in the policy may be subject to ordinary income taxes. If the policy is a Modified Endowment Contract (MEC), loans are treated like withdrawals, but as gain first, subject to ordinary income taxes. If the policy owner is under 59 ½, any taxable withdrawal may also be subject to a 10% federal tax penalty.

Register now

Previous webinars

To view on-demand replays of previously recorded webinars, follow the link and register (or re-register) and you will be taken to the video. 

Charting the Course: Succession planning for your business' next chapter

Airdate: October 14, 2020

Deciding when and how to sell their business is one of the most consequential decisions small business owners make. Join Michael Geeraerts of Guardian’s Business Resource Center and Andrew Hirschler from Pershing as they discuss the importance of having an effective business succession plan in place. 

Register now


Become a talent destination: Attracting and retaining talent during COVID-19

Airdate: September 30, 2020

Attracting and retaining employees has become more important than ever during the COVID-19 pandemic. Now is the time to emphasize company culture and make changes so the workplace is a diverse, welcoming space and to put plans in place to retain your key employees. Watch our webinar to learn how to retain top talent during the pandemic and how to be more proactive on cash flow if employees don’t return to work.   

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Suicide prevention and intervention: Awareness saves lives

Airdate: September 23, 2020

Suicidal thoughts, like any mental health condition, can affect anyone regardless of age, gender, or background. Watch this webinar to learn more about the myths and facts about suicide, warning signs, and dos and don'ts if you believe someone you know is at risk. Dr. Brian Mayhugh shares some of his experiences about working with small businesses as they have dealt with the aftermath of suicide and the lasting impact it has left on organizations.  

Register now


Your year in review: How to maximize your policy review to achieve financial confidence

Airdate: September 16, 2020

Our speakers share how to maximize the impact of a small business policy review to ensure the protections you have in place are working for you and that you know how to modify them to meet your changing situation.  

Register now


The Wealth Factory: Improving millennial's financial literacy and wellness

Airdate: September 2, 2020

Hear Angel Rich, the founder and CEO of The Wealth Factory, discuss how her small business adapted amid the COVID-19 pandemic, what equal opportunity financial literacy means for millennials, challenges and advantages entrepreneurs have at this time and fiscal sustainability going forward.  

Register now


Taking Care: Planning for the future of children with special needs

Airdate: Thursday, August 27, 2020

One in five working adult caregivers are caring for a child with special health care needs. Parents who balance their work with caregiving for a child with special needs are more likely to experience stress at their jobs and at home.* Watch our panel discussion with caregiving experts to hear lessons learned caring for children with special health care needs, the impact of COVID-19 on caregivers and strategies to adapt, what resources are available now, and how to plan for the future of your child with special needs and achieve financial confidence.  

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* Workforce 2020 report from Guardian's 8th Annual Workplace Benefits Study

Creating stability during COVID-19: A small business strategy for survival

Airdate: Wednesday, August 19, 2020

Millions of small companies have faced what to do when their world gets turned upside down by a game changing pandemic. Hear the story of Doris Kaiser, CEO and managing partner at Zeldis Research Associates, and learn how she and her team successfully stabilized the business when no traditional management tools or financial indicators seem to apply.

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Lessons in resilience: A small business story of re-opening and thriving during COVID-19

Airdate: Wednesday, August 5, 2020

Re-opening your business presents many challenges. Business owners are coming up with creative solutions to face heightened safety measures and to retain employees and customers during COVID-19. Join us for a discussion with small business owner Rosanna Dovgala of Sierra Health Group, who will share her company’s successes during the pandemic.

Register now